Privacy policy

Last updated: 20 February 2026

This Privacy Policy explains how MEFORM.LAB ("MEFORM.LAB", "we", "us" or "our") collects, holds, uses and discloses personal information when you visit our website, interact with us, or purchase from our Shopify-powered store (the "Services").

We aim to handle personal information in a transparent way and, where applicable, in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth).

1) WHO WE ARE

MEFORM.LAB operates this online store and provides the Services to customers in Australia.

Our store is hosted on Shopify, which provides the e-commerce platform that enables us to sell our products and process orders.

2) WHAT PERSONAL INFORMATION WE COLLECT

“Personal information” generally means information that identifies you or could reasonably identify you.

A. Information you provide to us

Depending on how you use the Services, we may collect:

  • Contact details: name, email address, phone number.

  • Order and delivery details: shipping address, billing address, order notes, purchase history.

  • Account details (if you create an account): login details and preferences.

  • Customer support communications: information you provide when you contact us (e.g., questions, feedback, return requests).

  • Reviews or content you submit (if enabled): text, images or other content you choose to post.

B. Payment information

Payments are processed by Shopify Payments and/or PayPal (and other payment providers that you select at checkout).

We do not store full payment card details. Payment providers process your payment information in accordance with their own privacy policies and security standards.

C. Information collected automatically (cookies and similar technologies)

When you browse or use the Services, we (and our service providers, including Shopify) may automatically collect certain information such as:

  • Device and browser information, IP address, network connection.

  • Usage data: pages viewed, products viewed, cart activity, time spent, referring/exit pages.

  • Approximate location based on IP address.

This information is collected using cookies, pixels, tags, web beacons and similar technologies.

D. Sensitive information (health information)

We do not actively request sensitive information (such as health information).

However, if you choose to share sensitive information with us (for example, skin concerns or allergies in a customer support message), we will use it only to respond to you and manage your request, and we will handle it with additional care.

3) HOW WE COLLECT PERSONAL INFORMATION

We collect personal information:

  • Directly from you (checkout, forms, account creation, emails/messages to support).

  • Automatically when you use the Services (cookies and similar technologies).

  • From service providers that help us operate the store (Shopify, payment processors, fulfilment and shipping providers, customer support tools, analytics and security services).

  • From marketing/advertising partners where enabled (for example, where cookies or pixels are accepted).

4) WHY WE USE PERSONAL INFORMATION

We use personal information for purposes including:

  • To provide the Services: process orders, payments, shipping, returns, refunds, and customer support.

  • To communicate with you: order confirmations, shipping updates, support responses, and important service messages.

  • To prevent fraud and keep the Services secure: risk screening, detecting suspicious activity, protecting accounts and transactions.

  • To improve our store and customer experience: analytics, troubleshooting, performance and product/service improvements.

  • Marketing (only where permitted): if you subscribe or otherwise consent, we may send you updates, promotions and product news. You can opt out at any time.

5) WHO WE DISCLOSE PERSONAL INFORMATION TO

We may disclose personal information to:

  • Shopify (our e-commerce platform provider) and relevant Shopify-related services.

  • Payment processors (e.g., Shopify Payments, PayPal) to process transactions.

  • Fulfilment and logistics partners (including our dropshipping or fulfilment partners such as KOREALY) to pack and deliver your order, and to manage returns or replacements where applicable.

  • Delivery carriers to deliver your order.

  • Customer support, email, and messaging providers (if enabled) to help us communicate with you.

  • Analytics and advertising providers (if enabled, and depending on your cookie preferences) to measure performance and show more relevant ads.

  • Professional advisers where necessary (e.g., accountants, legal advisers).

  • Government, regulators, law enforcement or courts where required or authorised by law.

We do not disclose personal information other than as described in this policy.

6) OVERSEAS DISCLOSURE (INTERNATIONAL DATA TRANSFERS)

Some of our service providers may store or process personal information outside Australia.

This may include Shopify-related entities and infrastructure, and fulfilment or technology providers.

Where we disclose personal information to overseas recipients, we take reasonable steps to ensure the recipient handles the information in a way that is consistent with applicable privacy requirements.

Countries where overseas recipients may be located include:

  • Singapore (Shopify-related processing for the Asia-Pacific region),

  • Canada and/or the United States (Shopify group companies and/or technology infrastructure),

  • South Korea (where fulfilment partners may be located),

  • and other countries depending on the service providers we use.

7) COOKIES, ANALYTICS AND TARGETED ADVERTISING

A. Cookies and Similar Technologies

We use cookies and similar technologies to:

  • Operate and secure our store (essential functionality),

  • Analyse traffic and understand customer behaviour (analytics),

  • Deliver relevant marketing and advertising.

These technologies may collect information such as:

  • IP address,

  • Browser and device information,

  • Pages visited,

  • Products viewed or added to cart,

  • Interactions with our advertisements.

You can manage your cookie preferences through our cookie banner (where available) or your browser settings.

B. Analytics and Advertising Technologies

We may use third-party services such as:

  • Google Analytics,

  • Meta (Facebook/Instagram) Pixel,

  • Google Ads conversion tracking,

to understand how customers use our store and to show relevant advertisements on other platforms.

These services may collect or receive information from our website and use that information to provide measurement services and targeted advertising.

You can learn more about how these platforms use your data at:

  • Google Privacy Policy: https://policies.google.com/privacy

  • Meta Privacy Policy: https://www.facebook.com/privacy/policy

You may opt out of personalised advertising through:

  • Google Ads Settings: https://adssettings.google.com

  • Your Facebook Ad Preferences: https://www.facebook.com/adpreferences

8) DIRECT MARKETING (EMAIL/SMS)

If you subscribe to marketing communications, we may send you promotional messages.

You can opt out at any time by using the unsubscribe option in our messages or by contacting us.

We also send transactional communications (such as order confirmations and shipping updates). These are service-related messages.

9) HOW WE STORE AND SECURE PERSONAL INFORMATION

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure.

However, no method of transmission or storage is completely secure.

10) HOW LONG WE KEEP PERSONAL INFORMATION

We retain personal information only as long as necessary for the purposes described in this policy, including to:

  • Provide the Services,

  • Maintain business records,

  • Comply with legal and regulatory obligations (including tax and accounting),

  • Resolve disputes and enforce our policies.

11) ACCESSING AND CORRECTING YOUR INFORMATION

You can request access to personal information we hold about you and request corrections if you believe it is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, contact us using the details in Section 13.

We may need to verify your identity before processing your request.

12) COMPLAINTS

If you have a complaint about how we handle your personal information, please contact us and we will try to resolve it.

If you are not satisfied with our response, you may also contact the Office of the Australian Information Commissioner (OAIC) at:

https://www.oaic.gov.au/

13) CONTACT US

Privacy Contact (MEFORM.LAB)
Email: support@meformlab.com

We will respond to privacy-related enquiries via email.
If required, we may provide additional contact details upon request.

14) CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time.
We will post the updated version on our website and update the “Last updated” date.